Americans have really enjoyed Adolphus Busch’s Budweiser “Bohemian-style” pale lager. This was introduced in 1876. For al-beers sold in the United States, the Busch family corporation, Anheuser-Busch, got a 50.9 % share of the market according to the St. Louis Business Journal record from 2008. It was not too much further into that year when InBev, Belgian Brazilian beer magnate, bought many of the Anheuser-Busch stock. Sales went down because the “King of Beers” grew to become “de Koning van Bieren” in The United States. .
Free Budweiser and a massive marketing push
Participating bars and restaurants can be offering about 500,000 free of charge Budweiser beer samples. These will come, depending on local and state rules, in 6- and 12-ounce sample sizes. The business is intending to raise the share of the market between September 25 and October 3 with the “Grab some Buds” marketing campaign. The hope is to acquire it back to the 26 percent it was in 1988 from the 9.3 percent it is now. Drinkers in their mid-20s will be the biggest target of this campaign. This is mostly as a result of study that shows de Koning van Bieren hasn’t even been touched by drinkers ages 21 to 27.
St. Louis Today reports a conversation with President Dave Peacock of Anheuser-Busch InBev. He , “We want to close that gap.”
Texas sells the deep fried beer
Mark Zable is the one to find in case you are ever drinking at the 2010 Texas State Fair. He’ll be preparing ravioli-sized deep-fried beer, which could (in moderation) make a fine complement to de Koning van Bieren or your beer of choice. 375-degree oil is what is used to fry the salty pretzel dough filled with beer. It only takes 20 seconds to fry. The dough could be cooked enough after that time. Of course, the alcohol won’t be burned off though. Zable is hoping he can patent the cooking process as, accounts the London Telegraph, the public loves the treat.
Mark Zable uses Guinness in them though. That means no Koning van Bieren.
Further reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
